Beauty is one of my favorite topics to talk about because the possibilities are endless. Truthfully, I didn’t start getting into make-up until I was about 14, and looking at me today you’d never know that.
Anyone who knows anything about make-up knows this one simple fact: Tarte’s Shape Tape Concealer is the holy grail of all beauty products. The queen of concealers. Day and Night. So naturally, when Tarte announced their new Shape Tape Foundation, it was thought to be the most glorious thing on the planet.
Or so we thought.
While skimming through other blog posts, it was brought to my attention that this new foundation came in 15 new shades. And only two of them were for men and women of color. I was completely outraged. I thought we had gotten past this with make-up companies?! So I decided to look a little deeper.
Apparently, color shade choices isn’t the only thing wrong with this product….
While many loyal fans left exceptional reviews on Tarte’s website, others were not pleased at all! Here are some of the disappointing reviews I read:
Shannon said : Shape tape concealer is my holy grail so I was very excited for the foundation. I got the hydrating one for my dry skin. It sinks into my pores and only lasted a couple hours. It is barely medium coverage with 2 layers. Would not recommend.
Stephanie C said: This looks nice and natural (hence the two stars) but it made my skin itch so badly that I had to go home at lunchtime to take it off. I have never had this issue with any other foundation and I have tried many. This one is getting returned.
Allison M said: I don’t want to take away from the fact that there are no shades for the darker complexion men and women out there. However, porcelain is still too dark for me. The undertone is incredibly yellow. I did like the coverage and the way it made my skin feel but the fact that the shade range is so awful is really upsetting and disappointing. I’m a little annoyed that the hype surrounding the product influenced me to buy the product as soon as it came out. I’m going to wait until it becomes available in Ulta so I can try and shade match better. I will likely be returning the foundation.
Sally said: I chose the medium tan honey because the other shades looked really light and I have a medium skin tone. The color was unfortunately too dark. Not only that, it was literally orange. The foundation itself was fuller coverage than I had expected from seeing some of the reviews online. However, it looked awful on my skin. It exaggerated every pore and every bit of texture. It almost felt wet on the skin. Even after drying down. I do not have much texture nor do I have large pores. My skin type is dry. This foundation was honestly awful on its own without taking into account the shade issues. Will be returning.
After a bunch of backlash against the lack of color shade choices, Tarte deeply apologized and claimed they were just trying to get the line released. They also promised to be releasing more shades throughout 2018. Still, I am quite a bit upset at the product all together and I’m unsure if I will be making a purchase.
What’s more is that the majority of Tarte’s foundation are vegan! However, the new line doesn’t seem to be listed under the vegan page…. um what??? This is very upsetting for me and lots of other vegans. I understand that most beauty nowadays isn’t catered towards vegans but considering that most foundations are “accidentally” vegan, it makes me what…..What is in this product??
Have you heard about this dilemma?? What are your thoughts on it? Most importantly, have you tried Tarte’s new foundation?? I’d love to hear all about it!
Before you go, answer this: What is your favorite foundation of all time?