As London Fashion Week (Spring/Summer 2019) kicks off to a start, it’s time we sit down and talk about the real win here: London has become the first of main fashion weeks to completely ditch fur from it’s runway shows!
A few weeks ago, the British Fashion Council (BFC), who is a non-profit organization, announced the results of a survey they conducted with each designer on the Official Fashion Week catwalk and presentation schedule, and revealed that all real furs will be absent from the runways when London Fashion week begins it’s biannual event this week (September 14th – September 18th.)
“Over the last seasons we have seen fewer businesses using fur in their show collection and this season is the first time the survey has seen 100% commitment in advance of the event that there will be no fur on the catwalks,” says Caroline Rush, BFC CEO. “I believe the BFC survey results reflect a cultural change and choices made by designer businesses as well as consumer sentiment.”
This is not the first we’ve seen of the fashion industry in the fur-free movement. Stella McCartney – fashion designer and daughter to former Beatles member, Paul McCartney, and animal rights activist, Linda McCartney – promotes her own cruelty-free brand of faux furs and vegan leathers! Hugo Boss followed along the anti-fur bandwagon in 2015, accompanied by Armani and The Kooples in 2016, and Gucci, Net-A-Portner, and Michael Kors in 2017. Jimmy Choo has also committed to going fur-free by the arrival of 2019!
Earlier this year, Donatella Versace – current vice president of Italian couture brand Versace – announced that the brand would also be implementing a fur-free future. “Fur? I am out of that. I don’t want to kill animals to make fashion. It doesn’t feel right,” the Italian designer told Luke Leitch in an interview for The Economist’s 1843 magazine. The news dropped the jaws of Humane Society International, who’s executive director Clair Bass said, “Versace is a massively influential luxury brand that symbolizes excess and glamour, and so its decision to stop using fur shows that compassionate fashion has never been more on trend.”
And last week, Burberry decided to follow suit!
More On Burberry –
Riccardo Tisci – Burberry’s new creative director – will be showing his entirely fur-free collection at London’s Fashion Week. He has also implemented a fur-free policy in the company going forward. “I don’t think it is compatible with modern luxury and with the environment in which we live, and Riccardo has a very strong view as well on this,” its chief executive, Marco Gobbetti, told the Business of Fashion. “It’s part of what Burberry is today.” Since Tisci took over as creative director from Christopher Bailey, he has stayed undercover about the project and all will finally be revealed this week.
I’ve personally never been to a Fashion Show or seen one on television, but I do know that furs are extremely popular in the fashion industry and I am so glad that London and the the fashion designers involved are stepping up and saying no to animal suffering. So which fashion designers are participating in London Fashion Week 2018? Here are some of the designers to look out for:
- Christopher Kane
- Victoria Beckham – celebrating the 10 year anniversary of her very established brand.
- and Alexa Chung – her London Fashion Week debut after establishing her millennial-friendly brand in May of 2017.
In terms of young talents to watch for, keep an eye on:
- Matty Bovan
- and Richard Quinn
This makes me wonder if other Fashion Week locations will follow in London’s footsteps and how many fashion designers will truly say no to furs.
Are there any designers I missed on the no-fur list? What’s your intake on Fashion Week? Let me know! Thanks for reading.